Tu Almacén

For more than three years, Latech and Tu Almacén have worked together to redefine what a Direct-to-Consumer (DTC) supermarket looks like in the digital age.

From the very beginning, the goal was clear: to build a robust, scalable, and user-centric platform capable of supporting sustained business growth while laying the foundation for a long-term digital ecosystem.

Transforming every interaction into a simple, rewarding experience that keeps customers coming back, day after day.

Before partnering with Latech, Tu Almacén faced the classic “growing pains” of a successful business constrained by an outdated digital infrastructure.

Their previous platform had become a major bottleneck: difficulty scaling alongside a growing customer base, performance limitations, friction in the shopping experience, and inflexible integrations with inventory and business operations.

The challenge was to create a future-ready platform that would enhance the user experience, position the brand as a leader in innovation, and seamlessly integrate inventory and operational workflows.

While many retailers choose off-the-shelf SaaS solutions, Tu Almacén and Latech took a more ambitious path: building a fully custom, proprietary platform.

The solution was a comprehensive transformation:

• Development of a new brand identity

• A complete redesign of the user experience and interface (UX/UI)

• Migration of the online store to a robust, scalable technology platform

More than a technical migration, this was a 360-degree redesign of the digital ecosystem. By building a tailor-made solution, Tu Almacén gained full control over its business logic and customer journey.

With the new headless architecture, the platform now supports advanced features such as personalized recommendations, dynamic promotions, and real-time inventory updates—significantly increasing customer satisfaction and engagement.

The leap from the 2022 site to the 2025 ecosystem delivered tangible, data-driven results. Since the launch of the new technology, the impact on the business has been clear and measurable.

Measurable impact:

• Significant improvements in page load speed

• A notable increase in conversion rates within the first months

• Elimination of customer complaints related to site performance

• Positive feedback highlighting ease and fluidity of the purchasing experience

Innovation at Tu Almacén doesn’t stop at the web. The next milestone is already underway: the Tu Almacén App.

Designed to foster long-term loyalty, this ecosystem integrates advanced retention tools and personalized loyalty programs—transforming the platform from a simple grocery store into a community-building engine.