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Optimizing Performance for a Seamless Customer Journey
“Working with the Latech team has been a fantastic experience. They are highly responsive, and their diligence in delivering larger projects, even under tight deadlines, has been a major asset. We've seen a clear step-up in our website’s look, usability, and overall performance.°
Ollie Holman, Gymkhana’s Head of Growth
Gymkhana Fine Foods came to Latech to optimize their Shopify store, to elevate the customer experience and drive significant growth for the brand.
Gymkhana sought to implement a subscription solution to build customer loyalty. However, their ecommerce performance were being hampered by a fragmented development setup. The brand needed a unified partner to help unlock its full business potential.
We deployed a subscription solution to boost engagement and generate MRR. Our custom development enhanced the UX and performance, while a new, seamless ordering process for their "Tandoor Experience" product line led to a 30% increase in AOV.
Gymkhana, a two-Michelin-star restaurant in central London, is globally renowned for its exceptional Indian cuisine. With the goal of bringing that celebrated restaurant experience to people's homes, Gymkhana launched Gymkhana Fine Foods, a retail brand offering high-quality cooking sauces, marinades, and chutneys.
Facing the complexities of scaling its digital storefront and enhancing the customer experience, Gymkhana partnered with Latech. Our collaboration focused on optimizing their Shopify store to not only meet but exceed customer expectations, driving significant growth for the brand.
Gymkhana were seeking a simple way to introduce a subscription model. We helped them integrate a solution using Recharge on their Shopify store, providing customers with flexible purchase options. This feature has been a game-changer, moving customers from one-time transactions to ongoing relationships.
This new subscription functionality has allowed Gymkhana Fine Foods to build a loyal community and generate reliable, recurring revenue. Customers now enjoy perks for their loyalty, creating a stronger connection to the brand and ensuring they always have their favorite products on hand.
Before working with Latech, Gymkhana Fine Foods had a complex setup managed by various freelance developers, which impacted site performance and user experience. We focused on cleaning up the code and improving the site's front-end with custom liquid development for the homepage and cart.
The results were immediate and impactful. We saw significant improvements in page loading speeds and a smoother, more intuitive purchase process. These enhancements directly led to a stronger conversion rate, giving customers an overall better experience and helping Gymkhana turn more visitors into buyers.
The launch of the "Tandoor Experience" was a major success. Gymkhana wanted to create an exclusive line of pre-marinated fresh products, but the logistics of offering these perishable items—including complex ordering and delivery scheduling—posed a challenge.
Latech helped Gymkhana bring this vision to life by creating a seamless user experience on the site. We developed clear, easy-to-understand product pages and a simple date selection tool, making a complex ordering process feel effortless for the customer. This unique offering has been a resounding success, positively impacting the business by increasing its Average Order Value (AOV) by 30%.
