Area Design

Area Design, a leading chilean furniture and interior design brand, needed to connect its ERP system with Shopify to eliminate manual operational work and ensure accurate synchronization between internal systems and online sales.

As the ecommerce channel continued to grow, the lack of a structured integration between systems was creating operational friction and limiting scalability.

Latech implemented its own middleware solution that connects the client ERP and Shopify, enabling real-time synchronization and a fully automated commercial flow.

Before the project, Area Design’s ecommerce operation was not fully integrated with its ERP.

This meant that critical information, such as sales and operational data, required manual validation and updates between systems.

The lack of native integration created several operational risks:

• Manual data handling between platforms

• Risk of outdated or inconsistent information

• Administrative errors related to online sales

• Operational processes that could not scale with ecommerce growth

Without solving this integration challenge, the company would likely face increasing operational inefficiencies, misalignment between inventory and sales data, and difficulty scaling its digital channel over the next 6–12 months.

LATECH implemented its own middleware solution that connects clients’ ERPs and Shopify in a structured and scalable way.

The system synchronizes key data automatically between both platforms, allowing information to flow reliably across the company’s digital and operational infrastructure.

The integration enables:

• Automatic synchronization of ERP data to Shopify

• Automatic transfer of online sales from Shopify back to the ERP

• A flexible architecture prepared for future data flows and operational expansion

This approach ensured that the ecommerce platform and the internal management system operate as part of a unified digital ecosystem.

With the integration in place, Area Design can now operate its ecommerce channel with real-time data synchronization and a much more efficient operational workflow.

The new infrastructure allows the company to:

• Operate Shopify with synchronized ERP data
• Automatically register online sales in the ERP system
• Reduce manual administrative errors
• Improve operational efficiency
• Maintain full traceability between ecommerce and internal systems

While metrics are still being collected, the project has already delivered faster processes, improved administrative efficiency, and a scalable technological foundation to support the continued growth of the ecommerce channel.